Many factors have contributed to the prevalence of ENT disorders and the rise of the specialty's prominence. Environmental factors such as increased air and noise pollution have led many to seek treatments for an array of allergies, sinus issues and congestion. Growing geriatric populations have also contributed to an increase in cases surrounding hearing loss and cancers. Additionally, technological advancements that require minimally invasive treatments and procedures have made ENT treatments more accessible and affordable to those seeking treatment. The global ENT devices market was estimated to be valued at nearly $26 billion in 2023 and is expected to grow to $38 billion by 2030.
Facilities and providers alike have begun to take notice of these increases. The American Academy of Otolaryngology has reported the establishment of one to two otolaryngology residency training programs annually since 2017. Additionally, it was reported that APP utilization within the specialty is subject to rise, with 75% of practices using APPs, and of the practices that do not, 17% plan on adding at least one APP in the next year.
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