The global skincare and dermatology markets are poised to grow exponentially over the next several years. Online sales, standalone retail outlets, factories and supermarkets are key distribution channels driving demand — while moisturizers, serums, facial masks and shaving creams make up the lion’s share of the market.
With increased consumer and patient interest in dermatology, the sector is expected to grow globally from $2.5 billion to $3.1 billion by 2032. With exponential growth comes market challenges; here are two challenges facing dermatology — and how to address them.
Rising Staffing Costs
Like many other healthcare specialties, dermatology is facing financial stressors because of rising staffing and labor costs. In the U.S., many states have raised minimum wages for healthcare workers, with increases ranging 10% to 30%. Higher labor costs paired with high turnover rates and staffing shortages are leaving facilities needing quick and reliable solutions. A recent MGMA report found that 56% of healthcare groups report staffing as their main barrier to productivity.
Leveraging locums can be a flexible, cost-effective solution to address staffing gaps while delivering high-quality patient care. Telehealth offerings are a big opportunity here, too, especially when location and scheduling are potential hurdles.
Digital Patient Expectations
As technology advances, so do patient expectations. Today’s patients expect tech-driven services to reduce wait times and increase operational efficiencies. Services like online pre-visit registration are no longer nice-to-haves; they’re expected offerings to reduce wait times and streamline in-office registration. Offices failing to keep up with modern technology are falling behind and receiving negative reviews and feedback from patients. According to this report, 76% of patients want to schedule appointments online, while 56% have a general preference for more digital healthcare management options.
And providers know this. In the same study, 40% of surveyed providers say introducing technology and automating tasks could reduce the impact of staffing shortages; it will also help bridge the gap between patients' needs and provider offerings when it comes to smooth scheduling, registration, experience and care.
The Competitive Advantage
LocumTenens.com offers flexible, customizable solutions which are designed to meet the specific needs of your facility. From staffing locums on-site and via telehealth, to provider enrollment and administrative assistance, LocumTenens.com has the tools to guide you through a sufficient provider enrollment process.
To stay competitive, dermatology practices can introduce locum providers to help take administrative burdens off physicians so they can focus on patient care. At LocumTenens.com, we handle each step of the onboarding process, including provider enrollment. What is traditionally a time-consuming and extensive multi-step process involving credentialing, reimbursement rates, contracts and more, is now streamlined with our provider enrollment services. Our experienced team guides you through enrolling locum providers, ensuring compliance and delivering white glove service and consultation for enrollment and billing.
About the author
Corey Barill
Managing Director, Sales
Corey Barill joined the LocumTenens.com team in 2016 as an Account Representative, and he currently serves as Managing Director of Sales for the Surgery Clinic team.
Corey graduated with his bachelor’s degree from Valdosta State University. Prior to joining LocumTenens.com, Corey spent two years in IT staffing as a recruiter and worked his way up as a sales executive. In his free time, Corey enjoys traveling as much as possible and spending time with his family.
